Professional training program Public Relations and Communications is engaged in developing all aspects of public relations issues, which are needed for professional capacity as a PR worker or a PR spokesperson.
At the beginning of the program will listeners acquainted with the issue of public relations, with the developments and milestones in the history of PR. A considerable part of the program is paid for PR worker relationships with journalists. Listeners are aware, how to approach them, and how to communicate effectively and learn how to use various methods and instruments passing information to the media with regard to the situation. Great emphasis in the study program is put on developing presentation skills and learn the principles of good argumentation and negotiation. Students gain among others, knowledge about efficient production of texts, press releases and presentations and undergo a preparing for professional performances in television and radio broadcasting. At the end of the program listeners learn how to effectively integrate PR into the structure of the company, creating the PR strategy of the company and use the right means of communication in case of emergency. This program is designed for managers of advertising, media and PR agencies, printing department personnel and all who are in their work faced with the necessity of communicating with the public.
- DegreeMaster of Business Administration
- Length of study2 years
- Tuition fee$14,000
The fee includes admission of listener, manage his study profile, payments for monitoring and evaluating the results of his study, pay teachers for individual consultations, discharge, dissertation and graduation.
Average Public Relations Managers make around $61K annually*.