Marketing Management

Posted by onThursday, August 17th, 2017

Description

Professional training program marketing management provides participants professional competencies in selected areas of marketing and management, especially from the product policy and branding, marketing communications and PR.

Curriculum

The main objective of this program is to acquaint students with various forms and tools of marketing communication with the principles of their functioning and their application in practice. Great emphasis is placed on the changes in this area, especially the use of modern information and communication technologies. Listeners will solve practical tasks of marketing communication provided understanding and ability to use the tools of communication mix. Particular emphasis is placed on marketing in social networks, as this area has recently recorded a huge development and will do so in the future. The program gives listeners the professional skills of selected areas of marketing and management, especially in the field of branding, marketing communications, PR, marketing reasoning and manipulation. Specifically, it will be the processing and presentation of marketing plans through communication strategies and designing its tactical plan. This program is designed for all managers, entrepreneurs and managers of advertising, PR and media agencies who want to learn the principles of effective marketing communication and its role in the marketing strategy. It is also suitable for all executives who want to understand marketing and PR activities.

Technical informations

  • DegreeMaster of Business Administration
  • Length of study2 years
  • Tuition fee$11,000

The fee includes admission of listener, manage his study profile, payments for monitoring and evaluating the results of his study, pay teachers for individual consultations, discharge, dissertation and graduation.
A Marketing Manager earns an average salary of $61,254 per year. People in this job generally don’t have more than 20 years’ experience*.

* Source is http://payscale.com/research